Theatre Blog

The Book of Mormon comes to London's West End

Written by  Friday, 26 April 2013
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Winner of nine Tony awards, The Book of Mormon has enjoyed much success since it opened in the West End last month. The musical, created by Trey Parker and Matt Stone (South Park), broke box office records when it opened at the Prince of Wales Theatre on 21st March, taking more than £2.1 million the following day. The musical stars Gavin Creel and Jared Gertner, who play the two main characters Elder Price and Elder Cunningham respectively. KSA graduate, Daniel Buckley, will be the Elder Cunningham stand-by. For a full list of cast members, click here.

The Book of Mormon tells the story of two young Mormon missionaries sent to a remote village in Uganda, where a brutal Warlord is threatening the local population. Naive and optimistic, the missionaries try to help by sharing the Book of Mormon, one of their scriptures. However, they find it hard to connect to the locals as they find there more concerned about famine, poverty and war instead of religion.

The comedy musical received a lot of coverage before its release due to a creative social media marketing campaign. Combining traditional media with social media gave the hit musical much needed coverage and increased its popularity by having celebrities re-tweeting their announcements and tweets. Therefore, ticket sales increased and box office records were broken, teaching other theatre companies a lesson in social media marketing.

This being said, The Book of Mormon has been subject to mixed reviews from critics, with Charles Spencer from the Telegraph admitting he found it “hard to warm to the show”. Other critics agree and question the humour of the musical, while some argue that the edginess of the show brings a breath of fresh air and many hilarious moments. If you view the show for what it is, a religious satire, then you will find yourself laughing and catching your breath at the same time, "It's as fun and lightweight as a comedy musical should be – but thought-provoking, too," argues Andrea Mann from the Huffington Post.

Have you attended the show? Tell us what you think.

Read 983 times Last modified on Thursday, 02 April 2015
Claire Mason

Claire enjoys going to the theatre, in particular musicals. If she had to choose, her favourite shows would be Grease and Wicked: The Untold Story of the Witches of Oz.

Originally from Plymouth, Claire came to west London to study a degree in Journalism at Brunel University. After finishing her degree, Claire decided to combine her passion for writing with her eagerness to learn new skills, stay in the city and pursue a career in PR.

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