The Book of Mormon tells the story of two young Mormon missionaries sent to a remote village in Uganda, where a brutal Warlord is threatening the local population. Naive and optimistic, the missionaries try to help by sharing the Book of Mormon, one of their scriptures. However, they find it hard to connect to the locals as they find there more concerned about famine, poverty and war instead of religion.
The comedy musical received a lot of coverage before its release due to a creative social media marketing campaign. Combining traditional media with social media gave the hit musical much needed coverage and increased its popularity by having celebrities re-tweeting their announcements and tweets. Therefore, ticket sales increased and box office records were broken, teaching other theatre companies a lesson in social media marketing.
This being said, The Book of Mormon has been subject to mixed reviews from critics, with Charles Spencer from the Telegraph admitting he found it “hard to warm to the show”. Other critics agree and question the humour of the musical, while some argue that the edginess of the show brings a breath of fresh air and many hilarious moments. If you view the show for what it is, a religious satire, then you will find yourself laughing and catching your breath at the same time, "It's as fun and lightweight as a comedy musical should be – but thought-provoking, too," argues Andrea Mann from the Huffington Post.
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